OUR MISSION IS CLEAR

Founded on a simple but powerful principle - that ordinary people can play an extraordinary role in protecting the wild.

 

The principle behind what is now Impi Conservation Fund began in 2019 as a personal initiative focused on using sport as a vehicle to raise funds and awareness for rhino conservation. What started as grassroots fundraising efforts soon evolved into a growing network that connected individuals, athletes, and businesses directly with frontline conservation NPO's making a real impact on the ground. Through these grassroots efforts, a significant amount of money has been raised in support of multiple highly respected conservation-based NPOs working to protect wildlife and wild spaces throughout Zululand, KwaZulu Natal.

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In 2026, that vision formally evolved into Impi Conservation Fund - a purpose-driven conservation NPO dedicated to building meaningful partnerships between people, business, and conservation communities. Guided by the same founding ethos, the Fund now operates with a broader scope and greater capacity, enabling targeted support for recognized conservation initiatives protecting threatened species and the ecosystems they depend on.

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At its core, Impi Conservation Fund believes conservation is not the responsibility of a few, but a collective effort that requires collaboration, resilience, and long-term thinking. By channeling support through the Fund, we are able to expand our reach, strengthen conservation partnerships, and direct resources where they are needed most — from wildlife protection and anti-poaching efforts to ecosystem preservation and community-driven conservation initiatives.

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By supporting our mission, you become part of a growing movement committed to securing a living, breathing wilderness for generations to come.